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Does the professional services industry really need a CRM system? Yes, your business might thrive without it to some extent—but only if you rely on personal relationships to get leads and have a small clientele.
Technically, CRM software like monday.com helps streamline sales processes and track extensive data. With it, your professional services business will grow.
You'll get to manage client interactions and effectively track project progress. Using monday Sales CRM for professional services can also optimise client satisfaction, centralise customer data, and streamline communication.
Let's learn more about that in this blog post.
Does the Professional Service Industry Need a CRM?
Statista reports that the professional services market is expected to reach USD 77.42 billion in 2025. This indicates a 5.37% CAGR between 2025 and 2029.
Beyond this, industry leaders have started to use a people-first approach that leads to consistent business growth. Hence, you'll need a CRM system like monday.com to keep everything streamlined and to stay ahead of the competition.
But why should you invest in a CRM for professional services? Here are a few reasons:
Data Organisation: You can organise the client's data in a single place, making it easily accessible. Examples include contact details, project history, preferences, past interactions, and more.
Lead Management: You can track potential clients efficiently to ensure timely services. For example, the team gets to manage initial contact, timely follow-ups, improve conversion rates, and close every deal.
Project Tracking: With a CRM, you can facilitate better project management in your professional service business. Examples include monitoring milestones, client updates, project timelines, resource allocation for every client, etc.
Seamless Collaboration: Build unbreakable relationships with the personalised communication features. For instance, there'll be good collaboration between service, sales, and marketing teams when sharing client data. Similarly, clients will also be satisfied as CRM tools help you proactively address their needs.
This software ensures strategic growth, enables better compliance, and increases efficiency. You'll get all these benefits if you choose monday CRM for professional services.
Why monday Sales CRM for Professional Services?
The team at Fruition believes your professional services agency will be transformed into a revenue-generating engine with monday CRM. With it, you can track opportunities, build client relationships, and more.
Ideally, the CRM industry is supposed to have a CAGR of 12.8% between 2025 and 2029. By then, it'll reach USD 262.74 billion.
This growth indicates a market full of capable CRM systems. But why should you trust monday Sales CRM above all? Take a look at the reasons:
Customise workflows to match your professional services sales processes.
Use no-code automation and custom recipes to eliminate manual data entry.
Give teams more time to build client relationships and enhance efficiency.
Manage visual pipelines with sales forecasting and performance analytics.
Automate lead scoring and get custom deal stages for better project tracking.
Choose a board or build custom dashboards from the template library.
Get access to the client portal, email integration, SLA tracking, etc.
Generate invoices, track payments, and manage budgets.
Visualise timelines and allocate resources to ensure task dependencies.
Track time, plan resources, manage capacity, and balance workload.
monday CRM: A Powerful Tool for Service-Based Businesses
Needless to say, the CRM system monday can help you convert more sales pipelines. In the professional services industry, there's a possibility of you having all types of clients with different needs.
More customers = Harder to maintain relationships.
You cannot ignore such an essential part of the business. That's why a CRM system like monday.com can help manage and improve customer experience.
In this industry, it's all about providing services instead of tangible products. That's why it becomes crucial to understand the driving factors that motivate your customers. You'll need to gain insights to improve the overall experience of working with your team.
For that, you'll need powerful CRM software. For example, monday Sales CRM comes with features that make it easy for you to increase customer loyalty, drive more revenue, and analyse customer feedback.
Features That Make monday CRM Great for Professional Services
The CRM system monday is user-friendly and customisable, making it easy to handle for first-time users. You'll also get all your professional services business data in one place.
It comes with various helpful features, like:
Create the CRM system with ready-made board templates or tailor the board from scratch for customised workflows. (Get real-time insights from dashboards.)
Automate repetitive service-related tasks with custom recipes to reduce the team's burden and focus on what matters. (Get updates, send email notifications, etc.)
View client data in a highly visual way for better access to important information (Gantt Charts, Calendar View, etc.)
Integrate monday CRM with your existing tech stack to increase efficiency. (Billing software, project management software, etc.)
To get the best out of monday CRM for professional services, you can reach out to an implementation consultant. At Fruition, we've helped over 200 businesses with monday.com for professional services solutions.
Since we're also a service-based business, we understand the key challenges. For instance, you might face issues with managing resource capacity, project delivery, profitability, etc. That's why we'll customise the monday Sales CRM platform to meet your business needs.
What Can You Do With monday CRM for Professional Services?
In 2024, monday.com achieved a revenue of USD 972 million, highlighting a YoY increase of 33%. This growth signifies monday's growing popularity.
You'll surely get the following features if you use monday CRM for professional services:
#1. Customisation and Flexibility
You can customise the monday CRM tool to meet your specific service-based business needs. With board templates and dashboards, you can:
Dispatch jobs and schedule them.
Fulfil purchase orders for the professional services offered.
Manage payments and billing information.
Run automations to generate leads.
Create, share, and store documents.
#2. Great Visualisation
Data visualisation on monday.com has always been its USP. With monday CRM, you can:
Visualise jobs, pipelines, updates, and tasks.
Use views like Kanban, Timeline, Map, Gantt Chart, Calendar, etc.
These board views will make your professional services job much easier. For example, you can use the Chart View to understand job status (completed, stuck, or started) during a specific month, date, or time.
#3. Intuitive Interface
monday CRM for professional services will be easy to use for your team members. It's an intuitive platform that doesn't need any developer assistance.
In case you feel the CRM system monday is complicated, don't hesitate to contact an expert for proper training and implementation. Here at Fruition, we'll help you:
Create workflows with drag-and-drop functions.
Customise visual boards and build them using pre-made templates.
Offer change management assistance.
#4. Dashboards on monday CRM
When shifting to monday CRM for professional services, you can display all important data in a single custom dashboard. It'll help you:
Increase visibility into jobs and team performance.
Get an idea about payment statuses across all projects.
Run reports on a high-level view of every business operation.
Use the numbers widget to check the budget summary and employee hours.
#5. Automations
Automations on monday.com can create smart workflows to boost business productivity. In any service-based business, this feature will help by:
Automating repetitive processes that slow you down.
Focusing on retaining customers and engaging with them.
Send automatic alerts and reminders to employees about project updates.
Notify users when a job is complete.
Send personalised emails to clients and leads.
#6. monday Sales CRM Integrations
The monday CRM platform comes with 200+ integrations. But only a few can truly help your professional services business.
With this, you can easily manage the entire sales pipeline without having to keep different software open. You can integrate the monday CRM for professional services account with:
Google Calendar
Slack
Salesforce
Gmail
Zapier
And more
To seamlessly set everything up within a few clicks, contact a monday expert at Fruition. We'll help you add the integrations without losing data and create custom automation recipes to streamline sales pipelines.
How Can You Use monday CRM for Professional Services?
In Australia, there were over 280,000 professional services businesses last year. To stay ahead of the competition, you'll need to harness the full potential of monday CRM.
For that, here are some practical ways to use the tool:
Lead Management
Use monday Forms to capture leads and centralise them in one place.
Use custom criteria to automatically score leads, prioritising follow-ups.
Deal Management
Create customisable pipelines to manage sales processes tailored to your business development needs.
Track deals by dragging and dropping them between stages or automating the manual work to streamline sales processes.
Onboard Clients
Integrate client onboarding processes once deals are closed for a smooth project transition or initiation.
Use monday boards to manage service-based projects and team assignments.
Automation and AI
Efficiently automate repetitive tasks by leveraging monday AI to generate tasks from lead assignments, meeting outcomes, etc.
Manage emails using AI for composition or rephrasing to help personalise client communication.
Reporting and Analytics
Create dynamic dashboards to monitor KPIs and analyse sales pipeline performances.
Use data insights and analytics to identify professional services trends and areas of improvement for better sales strategies and client management.
Reach out to certified monday partners to implement custom solution designs and integrations for better workflows. With the help of Fruition, your monday CRM for professional services will have streamlined workflows and data consistency.
FAQs
What is CRM in professional services?
In the professional service industry, a CRM product helps enhance data management, sales processes, client interactions, and more. For example, the monday CRM platform is a customisable tool that'll help streamline the sales cycle, onboard clients, manage projects, and organise workflows. It comes with automation tools, integration capabilities, dynamic dashboards, and collaboration features, making it the best option for service-based businesses.
How to use monday CRM for professional services?
To maximise the monday Sales CRM benefits, you must follow a structured approach. For your professional services business, define the workflows and customise the fields before getting started. Next, use the monday Forms to capture leads and onboard clients on the monday platform. You can also manage the projects using automations and integrations for seamless tracking and updates. Feel free to contact a monday CRM expert at Fruition to help you set up the monday CRM tool every step of the way.
What are the capabilities of monday CRM for professional services?
The monday CRM product offers great functionalities to enhance client management and project delivery. It comes with lead, contact, and account management capabilities. This feature helps you manage leads across different sales cycle stages. The customisable boards can help you manage accounts and contacts with real-time collaboration. You can also manage deals by automating follow-ups and tracking the stages. The entire workflow will get streamlined with monday CRM for professional services.
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